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To put it in simple terms; off page optimization is a non-negotiable essential for websites if they wish to compete in the most intense market place on earth; the internet. Optimization of a website consists of two parts on page optimization and off page optimization and if either part is neglected, your optimization efforts are doomed. The aim of on page and off page optimization is to give your website the best possible visibility so that you have the chance of drawing as much traffic as possible to your website. Your SEO campaign of course starts with optimizing each aspect of your website on page. With this you lay the foundation on which you will be building your off page optimization efforts.

Quality versus quantity

If you do not have a solid and attractive foundation, a huge part of your off page optimization efforts will not materialize. With this is meant your link building efforts.  If you do not present other website owners with a website they consider worth linking to, you will get no quality inbound links. No website owner will associate him or herself with a poor quality website as they will not allow their own reputations to be tarnished. When it comes to off page optimization through link building, quality most definitely far outweighs quantity. In fact quality is the top criterion for all your off page optimization efforts. The search engine algorithm looks for the relevance and quality and if they find none, your ranking is penalized.

Link building techniques

Optimization has evolved greatly from the beginning years. Today it is no longer possible to ignore any of the many different off page optimization opportunities. This means link building from other high quality and relevant websites of course as this has ad will always be important. It also means that blogs and micro blogs as well as the newer form; Vlogs meaning video blogs must be utilized to the benefit of your website. Social media plays an ever increasing role for businesses today and it can be very beneficial to you. Another technique that can bring great rewards is article submission. When you distribute factual and knowledgeable articles on reputable sites, you draw positive attention to your website and your niche.

Utilize all avenues

When it comes to your off page optimization there is a long list of things that work well and you can successfully use these in rotation to always keep things fresh. Use local marketing to bring in your local traffic; here we think of local.yahoo.com, local.google.com, Citysearch.com to name a few. This is a source that many people still neglect today. Also do not forget about well-written press releases with a hyperlink back to your website; this is a steady and fresh way to keep high visibility. Freebies and contests is another way to attract links and traffic from other websites. People remember such things and will bookmark your website to regularly come and have a look what new and fresh offerings you have for them.